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CREATING VALUE & DRIVING BRAND GROWTH THROUGH THE POWER OF DESIGN

BRAND EXPERIENCE

CASE STUDY:
Hill's Science Diet Relaunch

17% sales growth
in the first 6 months.
Driven significantly by this relaunch, Hill's Pet Nutrition quickly evolved into the primary growth engine for it's parent company, Colgate-Palmolive.

Jen has led the development of brand design strategies for some of the most iconic global brands with massive portfolios in geographies all around the world, that have had a proven track record for driving sales growth. Her experiences and successes span multiple consumer-goods categories from oral care to food & beverage, personal care, home care, health & wellness,
pet nutrition and premium skin health.


Contact Jen for more detailed

case studies on other

major global initiatives.

©2026 Jennifer Giannotti-Genes ;-)

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